For more than 80 years, the Jeep brand has been linked with rugged off-road capability, freedom, and adventure. Although this rough-and-tough image is to a large extent the main reason for the endearing popularity of the brand, Jeep is staying with the times and has turned the page to open a new chapter in the Jeep story— one which starts with Jeep’s new slogan, “Zero Emission Freedom.” Here’s a sneak peek at some of Jeep’s future plans.
1. Autonomous Off-Road Driving
Autonomous driving is one thing. But autonomous off-road driving seems like a whole different kettle of fish. During a recent EV Day event, Jeep showed a captivating video of the possible future trajectory of the much-loved Wrangler. In the video, a concept BEV model of the Wrangler is shown, with the word “Freedom” emblazoned on the hood.
The year is 2025, and since the Wrangler is equipped with biometric recognition, it automatically unlocks and starts when it recognizes the face of its owner. Another scene depicts a drone flying in front of the Wrangler. It provides some extra light for the couple inside who are driving off-road during the night. Fast-forward to 2030, the couple is seen camping next to their four-door Wrangler, which features transparent doors. The video ends with the couple lying on their backs in the Wrangler stargazing, while the vehicle pilots itself around the off-road rails.
2. A Full Complement of EVs by 2025
Although rough off-road-focused Jeep SUVs are probably not the type of vehicles that you may think of when you picture eco-friendly EVs, Jeep is committed to going green. Back in 2019, the first plug-in hybrid Renegade model was introduced in the European market and was closely followed by the 2019 Compass. In 2021, the first hybrid Jeep, namely the Wrangler 4xe, became available to American consumers. Recently, Jeep has announced the imminent arrival of the 2022 Grand Cherokee 4xe, which will possibly be followed by a Grand Wagoneer 4xe.
Apart from the expansion of its plug-in hybrid lineup, Jeep has announced that it plans to offer a fully electrified, zero-emissions model in every SUV segment by 2025. Although Jeep didn’t explicitly debut the Wrangler BEV model at the recent EV Day event, the video featuring the concept model at least seems to point in this direction.
3. Jeep Goes Grand
With the 2022 Wagoneer and Grand Wagoneer, Jeep is entering another unchartered space, namely the luxury SUV segment. Jeep has resurrected this famous name from the past to bring a roomy and upscale three-row Jeep SUV to the market. Apart from a brawny V-8 engine, the Wagoneer boasts a 10,000-pound towing capacity and an upscale interior that’s heavy on tech.
The SUV, for instance, can be fitted with up to five displays, of which one is dedicated to the front passenger. If you’re looking for an even more luxurious family vehicle, opt for the Grand Wagoneer, which features an abundance of tech, premium materials, and deluxe features.
Judging from what we know about Jeep’s plans for the future, we’re in for a fun, innovative, and eco-friendly ride. Drop by Ourisman CDJR of Alexandria your trusted Jeep dealer in Alexandria, VA to find out more about what the automaker has in store for us.
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